In 1925 Don Antonio Rabat entered the wine business when he purchased the winery “Viña San Clemente”, which grew as an important family business until the early 1990s.
In 1992 Viña Manquehue – also owned by the Rabat family – set up Fresita and began to export this product to different markets throughout Latin America.
Two years later, the Rabat family began working in association with the Marnier Lapostolle family, which gave rise to Viña Casa Lapostolle. This association opened up interesting markets and led to the launch of the renowned Apalta wine, made with grapes from old vineyards in Colchagua.
In 1998, six years after the first bottles of Fresita were exported, Viña Manquehue was named exporter of the year, having sent half a million cases to Argentina, a clear sign of the brand’s successful entry into that market.
In 2007 Fresita became the top-selling sparkling wine in Finland, just a year after its launch there. This asserted the success of the brand positioning upon entering that market.
In 2010 the company decided to focus on sparkling wines and discontinued its still wine line. That decision enabled the company to expand into Canada, China and Central American markets, among others.
Finally, in 2015, the company decided to take its business in a new direction: Viña Casal de Gorchs closed its winery and began a new business model consisting of outsourcing its production and focussing all its efforts on positioning its brands.